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Gareth Parkin
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Premium Author Gareth Parkin

United Kingdom

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ARTICLES BY GARETH PARKIN


The single item that often takes the biggest bite out of any business budget is advertising. Building an image, increasing your name recognition, engraving your business on the minds of your customers...
Do your clients expect promotional items? The short answer to that question is yes. However, it is more complex than simply assuming that all clients are waiting for you to give out free items!
If you’ve already begun to give away various promotional items or you’re thinking about doing so, there’s probably one question that you’ve thought about at least once: “Do promotional items really br...
Promotional products and promotional gifts can be found at almost any business and organisation, but the question still remains: Do you really need them? After all, won’t advertising and marketing (fo...
What’s a neighborhood pub need with promotional products? Promotional products are a good way to publicize your pub, increase your custom and earn a little extra on the side. Chances are that you’re n...
The most popular promotional items are often those that serve a clear and necessary function—pens, mugs, mouse mats and key rings are all commonly-given promotional items that have an obvious purpose....
If you’re in sales or service occupations, then you know that one of your most valued assets is your client contact list. Every contact that you make is a prospective lead and as such should be highly...
One of the biggest challenges facing any company today when it comes to promotional items is how to make your choice something that isn't going to be thrown away as soon as the person has it.
Promotional items are one of the most effective ways to publicize your business or promote new products. People who receive promotional items are more likely to remember your business name, more likel...
Non-profit agencies often find themselves working on public awareness advertising and marketing campaigns. While radio PSAs and flyers are good ways of spreading the word, promotional items can really...
Many businesses have taken to using promotional items as “premiums” that can be earned through a loyalty programme. The premise is a simple one – people love the feeling that they’ve got a great barga...
There are many promotional items available to accentuate your business and supplement your traditional advertising tactics. Choosing a few different promotional items is always a good idea to ensure t...
Are you about to order the same old same old promotional items that your company has used time and again? There are certainly a lot of good reasons for sticking with the tried and true promotional ite...
If you’ll be distributing promotional products or promotional items at your home office or at a convention booth/table, it is important to think about displaying these products.
When you’re designing promotional campaigns for the winter, think cozy. When the weather outside is chill and dank, your customers will appreciate promotional items that bring on the warmth.








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