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Garry Macdonald
Managing Director

Premium Author Garry Macdonald

Gold Coast, Queensland, Australia

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I'm a professional businessman with a background in management and marketing and consulting. I've spent many years in business and am now focussing on internet sales and marketing. I have a Masters degree in business


It's probably fair to say that many businesses are not aware of Emotional Direct Response Marketing (EDRM) and the potential advantages of using it. In fact many business people actually object to thi...
Without doubt, the most valuable asset in any business is its list of clients - its database. If you are not building your client database, you are not serious about business. This article explores th...
When building an online business, one strategy that can save significant time and allow you to grow your profits is automation. Every online business should automate as many functions as possible. Thi...
The internet provides numerous opportunities to get your marketing message out to the general public at 'the speed of sound'. One way to build tremendous rapport with potential clients is to become an...
One of the most perplexing problems when developing a website is how to drive traffic to the site. One very popular (and potentially extremely beneficial) strategy is Search Engine Optimization or SEO...
Social Networking is fast becoming the breakthrough of the decade. There are unlimited opportunities to utilise networking sites such as YouTube and Facebook to market your business, however you need ...
This is one of a series of marketing articles exploring the many promotional options available to all businesses. This article discusses the benefits of integrating both online and offline marketing. ...
With the proliferation of new technology, marketing or advertising clutter is becoming very common place. This article describes advertising clutter and potential ways of overcoming it. The focus is v...
This article explores the process of furum marketing. We discuss wha forum marketing is and the facts associated with it including the benefits and disadvantages.
When establishing a website, one of the most difficult tasks for most of us is generating online traffic to the site. This article identifies a number of tools and approaches that will assist in gener...
One of the most perplexing issues with any online (and offline) business is driving traffic to view your product or service. This article discusses some of the fundamentals you must consider when seek...
The most difficult bridge to cross with all promotional communication is getting your message read. An appealing, attention grabbing headline is therefore a MUST. This article discusses just how criti...
Writng advertisements is relatively easy to do and just about anyone can do it. However, writing advertisements that achieve results is quite a different matter. This article describes many of the cri...
One of the very first things any business must do is create its 'point of difference' or Unique Selling Proposition (USP). This article suggests there is a 'formula' associated with creating an effect...
No matter what type of business you are in, you are in the business of marketing. This article describes 5 Phases of Marketing (tried and tested) guaranteed to provide a solid foundation for developin...

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