|
|
|
|
|
|
|
|
|
|
Brief biography:
George Dodge has been involved in Web development since 1994 and in eCommerce since 2001. He maintains a number of niche websites in a variety of markets.
Once lost in the glitter of the dot com era, both online and offline marketers are rediscovering the value of the simple postcard. When used properly, no other marketing tool can compare with postcard...
Do you know your target audience's needs, wants, and desires? If not, how do you know you are marketing to the right target audience? In this article I'll discuss why understanding the nee...
Do you write one headline and hope for the best? Or do you test several headlines before rolling out your marketing campaign? If you don't test your headlines, you are leaving money on the table...
Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over.
Let's have a little fun with this article. I'll take a look at some headlines that I saw this last week while waiting in line at the local grocery store. Then we'll see if we can turn them into formul...
Personalizing your headlines to your target audience cansignificantly improve your sales response. You can do this bymentioning a person by name, their city, their career field,their job title, or gro...
Most professional copywriters would say that headlines accountfor 80% percent of more of the effectiveness of an ad or salesletter.
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guarant...
Many professional copywriters estimate that the headlinecontributes to 80% or more of the success of any ad, article, orsales letter.
Copywriters that try to be clever, humorous, abstract, or usedouble entendre with their headlines and ads will normally findthat they flop and are thus a waste of both time and money. Manyof the Super...
Pages:
|
|||||||||||||||||||||||||||||||||||||||||
Partners
|
Read the Entire Article
