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Brief biography:
George McKenzie is a former TV news anchor and radio
talk show host. During his 33 year broadcasting career, his work appeared on ABC, NBC, CBS, ESPN and CNN.
Raising money for hurricane evacuees or tsunami victims is praiseworthy enough in itself. But event organizers, and the businesses and individuals who support them, can get even better results b...
Early in my TV career, a ... from the Magid Company, the people who ... invented TV news ... told me ... that helped me ... through the ... are no dull stori
How do you identify ... stories where you work ... ... stories about yourself or your ... you can pitch to the media in the hope of getting somefree ... re
Imagine that you had lunch with an ... client ... You thought you had plenty of time, but ... got chatty, the ... was jammed and service was ... now about 1:4
During a recent ... for his ... ... radio show ... Peter ... me if I thought today's ... ... ... noted that
You've heard the saying a ... ... begins at ... in this age of mass media, charity that begins athome can also proceed straight to your bottom ... traffic to your
Imagine yourself sitting down in a meeting room tolisten to a ... by a ... speaker begins by saying. ... show" andthen proceeds to prattle off a list of figures aimed atmaking
God bless ... They don’t make much money; ... get much of the glory; and they ... worklong hours under ... deadline ... here’s the most ... thing to remember ab
Baseball great Reggie Jackson, who often got ... than he wanted, once said, "The media arelike birds on a wire. When one flies, they all ... in the media monitors everyone else, be
Have you ever gotten one of those letters from ... property tax ... ... you that yourtax bill is going up about 20 ... got one of those ... so I took it to my ...
When you're trying to persuade a reporter to do a ... you or your ... you're much more likely ... if you know how to "talk the talk"No reporter will expect you to act like an inside
There's a common ... that people in the ... have a giant network of sources where they getall their ... and they ... don't needhelp from "average ... not tru
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