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Brief biography:
Glenn Harrington, Principal Consultant with Articulate Consultants Inc. since 1996.
Some marketers regard incentive programs as extending a thank-you gesture to keep customers coming back. Experts in business psychology liken the practice to bribery. Real loyalty can be spoiled by br...
Value and client satisfaction are higher plus efficiency and profitability better ensured when the billable hour is abandoned in favour of value-based fees fixed in advance with a satisfaction guarant...
The statement, “They just make up this stuff” can paradoxically evoke pride in advertising executives and disgust in consumers. Authenticity rules. Glenn R Harrington explains.
Questioning the Billable Hour is a three-part series leading many to conclude that price paid should reflect value provided, rather than time spent. The alternative proposed is value-based pricing, fi...
Questioning the Billable Hour is a three-part series leading many to conclude that price paid should reflect value provided, rather than time spent. The alternative proposed is value-based pricing, fi...
Questioning the Billable Hour is a three-part series leading many to conclude that price paid should reflect value provided, rather than time spent. The alternative proposed is value-based pricing, fi...
Many businesses lose focus away from clearly communicating how their market can rely on them to provide great value. The focus of key messages ought to be on providing solutions to challenges that t...
Unless a promoter can present to their market what actually belongs to or has been adopted by every person in their market as their own, then the use of your has no place before the market’s eyes. B...
Over promising triggers skepticism in the market. Better to articulate authentic key messages that echo the values and experience of your ideal customer.
The real story of Lynne and Dave – different investment advisors and newsletter strategies. Different results.
A newsletter can help you keep connected with hundreds of clients and contribute to loyalty, referrals, and depth of relationship. Many newsletters are recycled or deleted before they're read. What ma...
Why do so few newsletters survive the first few issues? Why do even talented marketing experts give up in frustration about difficult newsletters? A go-to man for newsletters for relationship-based bu...
While tone of voice and body language matter very much, don't underestimate the power of words.
In banking, insurance, and investing, repeat business and loyalty are not the same. True loyalty is heartfelt.
Client newsletters do generate results. Yet, many business people who issue a newsletter find it frustrating to generate the results they want. Those not willing to give up on their newsletter need to...
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