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Brief biography:
Glenn R Harrington is the Principal Consultant of Articulate Consultants Inc. Since 1996 he has specialized in consulting on authentic key messages as the basis for effective marketing, brand management, and client loyalty.
http://www.articulate.ca/
Unless a promoter can present to their market what actually belongs to or has been adopted by every person in their market as their own, then the use of your has no place before the market’s eyes. B...
Over promising triggers skepticism in the market. Better to articulate authentic key messages that echo the values and experience of your ideal customer.
The real story of Lynne and Dave – different investment advisors and newsletter strategies. Different results.
A newsletter can help you keep connected with hundreds of clients and contribute to loyalty, referrals, and depth of relationship. Many newsletters are recycled or deleted before they're read. What ma...
Why do so few newsletters survive the first few issues? Why do even talented marketing experts give up in frustration about difficult newsletters? A go-to man for newsletters for relationship-based bu...
In banking, insurance, and investing, repeat business and loyalty are not the same. True loyalty is heartfelt.
Client newsletters do generate results. Yet, many business people who issue a newsletter find it frustrating to generate the results they want. Those not willing to give up on their newsletter need to...
Linda O’Neil has an encounter in an elevator with Glenn Harrington, champion of the Compelling Elevator Speech. How to get strangers to ask you for your business card? The secret: A compelling elevato...
When people ask what you do, do not talk about yourself. Rather, describe emotionally the pains that you relieve. Whispering is the polite way to do that – and it really gets them to listen. State tha...
Differentiation is taken for granted by people who run companies, especially visionary founders. Yet, differentiation has to be clear, simple, and well-defined for everybody else. Articulate's Glenn H...
Watch your step in print advertising and follow these five steps to success.
When people ask what you do, do not talk about yourself. Rather, describe concisely the emotional discomforts that you relieve. Then, state that you help to stop or to avoid such pains. Now your busin...
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