Marketing programs are usually one of the first victims when we are facing a downturn or, worse still, a full recession. But it doesn’t have to mean we let customer relations have to suffer and this...

Often seen as the domain of the corporate world, media training can be an asset to any organisation that wants regular communication with press, radio and TV. But isn’t it all just about making the od...

This is the second part of a review of some of the most common requests made to an interim marketer. This section considers collateral, re-branding and mobilising the sales force, with hints from the ...

This is the first part of a review of some of the most common requests made to an interim marketer. This section includes a look at direct marketing, cost reduction and web marketing, drawing on the a...

Internal communications is often the poor relation in marketing but a well-planned campaign can influence a number of areas from new product development and launch programmes to how well a merger/acqu...

Using an interim marketer for the first time is a major consideration, especially when it involves multiple locations. This article looks at ways to ensure a smooth and successful project.