Harry Hoover is a partner in NC ad agency My Creative Team. He has 30 years of experience in crafting and delivering bottom line messages that make Fortune 1000 clients like GE, National Gypsum, Nucor and Rubbermaid look good.
Do you believe there is a marketing magic bullet? A lot of people do.†
According to Nobel prize-winning chemist Linus Pauling, the best way to get a good idea is to get a lot of ideas. Unfortunately, school teaches us to find the right answer, when actually there is u...
Weíve talked here often about the fact that there is no marketing magic bullet. But there is a new business magic bullet, and Iím going to tell you the secret formula. Only a handful of those who re...
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities...
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build b...
There's the old joke about the two buzzards sitting in atree ... a highway. One responds to the other, ... I'm hungry. Let's kill ... Just like ... it is not in the na
OK, if you're not going to hire me to develop your 2005 ... ... plan for you I have a few ... that you may not have ... as part of your ... ... course, you
Cause ... is a ... between a ... and a ... that brings in money and ... for the ... while ... ... and goodwill for the ... ... to the
Public ... is all about ... ... If you don't practice PR, then you ... to be ... of the elements of a PR program include ... media ... publ
Three seconds. Thatís what you have to convey your message. ... is the ... weapon that allows us to capture those few precious moments of ... from busy ... in our ...
If you are serious about adding e-mail to your ... mix, you should take e-mail ... enough to develop a plan for it. Too many ... launch a ... e-mail program and then are d