Heather Maloney has a Masters in Technology (Internet) and is the
Director of Contact Point, providing technology solutions for
businesses since 1996. Heather has also project managed a broad
range of IT projects for a wide range of businesses from small in
size, through to multinational companies.

Since running Webinars to help provide training for eNudge subscribers, a number of Contact Point clients have asked us about running Webinars for their own business, so I wanted to share with you wha...

Complying with anti spam legislation is obviously very important; but more important is ensuring that your contacts don't perceive that your emails to be spam [even if you are complying with the law].

We are living in an age when books and newspapers are diminishing in popularity whilst the prevalence of television, movies, documentaries and other visual media are increasing.  Are you employin...

You shouldn't ever harrass your contacts (who will soon unsubscribe from your communications if you do), but connecting with them multiple times can help to move customers / clients from the "vaguel...

Organic search results are 70 - 80 percent more likely to generate a click through than pay per click.

 In this article I will attempt to set out simply what it means to clean a database, why you need to do it, and how you might go about it.

Why be responsible, and how to be responsible, when it comes to running email campaigns.

Are you making use of your website traffic statistics? If not, you are missing out on very valuable information that can help you improve the effectiveness of your website.