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The second most important thing next to staging a world-class event is the front and back-end promotion. By that I mean, cultivating referrals from your clients/vendors/attendees. Promoting your servi...
"There is only one way to judge the effectiveness of a marketing piece, and that is by the number of responses you get.” - Heidi Richards -
If you are in the Event Planning Business the strategies needed to make an event memorable and profitable are extremely important. They require a certain amount of planning and a whole lot of commitme...
"Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings." - Heidi Richards
Increasing event attendance is generally the biggest challenge facing meeting and event planners. Many people think that if they plan a fantastic event, people will just come. This does not happen, no...
E-ZINES - The alternative of choice for many organizations are a great way to market yours. All you need is an e-mail account and permission from your stakeholders to send the e-zine. In fact, I have ...
Want your next fundraiser to run more smoothly? Here are ten tips to help you create a successful marketing plan.
"We sometimes feel that what we do is just a drop in the ocean, but the ocean would be less because of that missing drop." - Mother Theresa
“When you provide good information from which readers can learn and profit, people are more likely to buy your products and services.” - Heidi Richards -
Before becoming a ... I was an ... First, I owned a ... child care center which grew to capacity in less than two years. When I sold that, I bought a little flower shop that
Before becoming a ... I was an ... First, I owned a ... child care center which grew to capacity in less than two years. When I sold that, I bought a little flower shop that
“Quality and service are ... if you want to make a sale. If you want to keep a customer for life, keep your ... – Heidi ... buzzword these days is ... ... Just
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