Henry DeVries is a marketing coach and writer specializing in lead generation for professional service firms. An adjunct marketing professor at the University of California, San Diego since 1984, he is the author of "Self Marketing Secrets" and the recently published "Client Seduction."

If you want to double your business, then you need to get inside your client's head through proprietary research and provocative results. By conducting proprietary research, you obtain special informa...

No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization. While positive publicity is always wanted, what happen...

The Leading Professional Service Firms program, an intensive, one-week executive education program taught twice a year at the Harvard Business School is designed for leaders of professional service fi...

Every professional or consultant knows that clients typically hire people they know, like and trust. But how do you build trust with strangers? The best positioning strategy for professional service f...

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So you want to get a book published and add "author" to your resume. A decade ago, there weren't too many options for professionals and consultants to get into print. If a traditional publisher wasn't...

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When you want to win and woo new clients with national publicity -- and don't have an enormous budget to distribute your message -- turn to the news wires. But first, be sure you're telling a story th...

According to former Harvard Business School professor David Maister, typical marketing practices are not only inapplicable for professional service firms, but they may be dangerously wrong. Many profe...