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PREMIUM AUTHOR'S PROFILE


Horatio Farquaar
design consultant

Premium Author Horatio Farquaar

Bath, uk

Employer:

Personal Web site:

Memorable Quotes:

"640K ought to be enough for anybody." - Bill Gates, 1981

ARTICLES BY HORATIO FARQUAAR


Making a living out of selling Logo Designs can be fraught with danger. Cuthroats willing to slash your throat on street corners, drug crazed thugs and conniving conmen are just some of the things to ...
A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating eff...
It's long been held that trust goes a long way in building strong long term design relationships. Building all your hopes and dreams with one designer could leave you high and dry when they up their r...
The debate over how much of a companys large reserves of spending power should be spent with greedy, oafish design agencies rages on and is not about to be resolved in this trite article, however we c...
Ever wondered how some graphic designers always manage to produce beautiful looking designs for their brochures, website designs, logo designs? Talent...yes, it helps but there are a handful of more i...
We've all dreamed of spending our working days reclinining back in a deck chair eating cheese sandwiches on an overcast summers day. But then we remember the mortgage/kids/wifes $500 a day drug habit ...
Every large design company whether it's a multi-national branding corporation or a regular down at heel tatty magazine publisher needs to fill holes in the workforce. If the canny freelance designer p...
With many young designers coming from a pre-dominantly web design background the transfer over from web design to traditional design for print can bring with it a multitude of design sins.
Everybody likes to see big fat pay cheques coming in, hell some of us even deserve them from time to time but what makes a client keep handing over the readies over and over again and how can you as a...
Lets start at the top and work down. Art directors, or Creative Directors are responsible for a creative team that may design work for magazines, television, advertising graphics, websites, or on pack...








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