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Ivy Hastings
Web Marketing

Premium Author Ivy Hastings

Denver, CO

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ARTICLES BY IVY HASTINGS


Research says that 59% of ecommerce users abandon the process before it is complete (Clickz). Here are some tactics to help you lower that number.
You can increase your traffic simply by redesigning your site. Here's how we did it for one Colorado company.
Many of our clients want to write their own copy which is fine if they know that writing for the web is much different from writing a brochure, sales letter, or print ad. If you are hiring a writer, m...
Web design templates aren't always a good idea for a number of reasons. Most importantly because templates rarely fit your needs exactly, and clients often end up spending more time and money in the l...
Web design templates aren't always a good idea for a number of reasons. Most importantly because templates rarely fit your needs exactly, and clients often end up spending more time and money in the l...
Every successful company knows that a web site is an essential marketing tool. Whether youíre in the business of selling widgets, soliciting volunteers, or building your brand awareness, a carefully e...
Many B2B companies are wondering how they can make their web presence much more valuable to their clients. Good marketers know that the days of the web site as online brochure are gone for good. So ho...
Many Marketers are wondering how they can use RSS Feeds to leverage their marketing initiatives. RSS Feeds are the ultimate in permission marketing because they allow users to subscribe to content upd...
Some advertisers thought they'd be clever and launch fake blogs (flogs) to promote products. Users quickly find out that these blogs are staged attempts by advertising agencies to create positive vira...
Clients in Denver are always asking me about SEO. They want to know what it is, how it works, and what they need to do. What I tell them is that SEO comprises of three main components: content, code...
Whether itís an e-commerce site, an online tool, or just your companyís corporate sites--smart marketers know that web site usability is key to the success of any online presence. What a lot of market...
Seventy-five percent of a successful project is planning. That means beginning with measurable goals and objectives. Your goals and objectives should always tie back into your company's mission. So, i...








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