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J.D. Rucker

Premium Author J.D. Rucker



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There is a ton of information out there about scams and deceit that happens when buying a used car from a dealership. There are definite pitfalls to buying from an individual as well. When it comes do...
Most search engine optimization products and offerings work the same.  They will take any customer, perform typical SEO tasks that they do for other websites, and at the end of the day, they’re scratc...
Sometimes the best way to buy a car is to think outside of the box.  In this article, I’ll show you how to turn the box inside out and have the absolute best car buying experience ever.
It’s a buyer’s market.  The internet has made it possible for consumers to know everything they need to know about a car from reviews to used car history before the customer every goes to see the deal...
New car smell can be added to a used car.  Rebates and discounts can make a new car priced like used.  There are many different opinions on the advantages and disadvantages of buying a new car.  There...
Four-Square.  It’s one of the most common car deal worksheets used today.  It’s been around since the 80s.  It’s designed to rip customers off.  How?  Normally, the 4 numbers in the squares do not dir...
The Internet has ruined everything for car dealerships.  Too much information.  Intelligent, patient, and otherwise prepared consumers have all of the tools available to them to make informed decision...
When the negotiations are done, most consumers relax when buying a car.  The hard work is done.  The hard sell is over.  It’s time to celebrate a victorious purchase of a new or used vehicle.  Most co...
“Why are you trading it in?”  There are various answers, of course, but one of the most perplexing responses is, “It’s not really what I wanted.”  It begs the question, “Well then why did you buy it i...
Many articles and sites promote using the internet tools and shady tactics to coax car dealerships into giving more money for your trade-in.  While some of these methods have a measure of substance, t...
In my years when I worked the sales departments at various car dealerships, one word always crept into conversations between sales managers and salespeople.  “Control.”  Control your custome...
Trade allowance.  Trade difference.  Actual cash value.  Replacement value.  Anticipate market change.  Stealing a trade.  Trade stretching. These are all terms that dealerships use.  They are not ma...
It isn't hard to place well in the Google searches.  Whether you're selling used cars or just promoting your new ideas, the key to good placement in search engine results is proper anchor text.
Leasing vs purchasing a new vehicle is not a black and white issue, despite what experts on both sides say.  There is not a one-size-fits-all program.  Everything needs to be considered before decidin...
There are dozens of sites, thousands of dealers, and millions of opinions that tell us how to buy a new car.  Last year's leftover model?  This year's hot new one?  Take the incentive or wait for the ...

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