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James Erickson

Premium Author James Erickson

Salem, Oregon, USA

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James Erickson is the President of EMC Dental Marketing, a resource for turn-key dental marketing programs and dental practice marketing education. Visit to receive a free practice building kit sent directly to you.


There are certain necessary steps that need to be taken, in order to get all the new patients you could ever imagine. Take these steps... and enjoy the ride.
Up-sell. All your have to do is make a suggestion. That's it. By simply suggest something to a patient, that is already sitting in you chair, you could potentially double your production rates.
Making a change for the better, within your dental practice, does not always require a ton of time, money, or even effort. Sometimes, the best changes simply involve a little creativity.
A referral contest is a great way to get your current patients bombarding you with new, quality patients. Referrals are always the best new patients, because they generally come in already liking you....
Your personal business card is an important asset to your dental practice. Are you using yours its full extent? Those business cards that sit in your wallet, purse, pocket, or brief case should be use...
You have a potentially untapped resource for production just sitting there in your filing cabinet; all of those people that have already been in to see you, and have not yet completed their treatment....
Here are the top 10 "killers" of patient attraction and retention. Read this carefully and learn a thing or two about what you might need to do differently in your own dental practice.
Whether you call it 'karma' or 'goodwill' or whatever, giving to those who need some extra help is a great way to give yourself some warm fuzzies, and improve the image of your dental practice.
Free publicity. Did you ever realize that there is such a thing in the dental industry? Follow these five steps to get your dental practice publicity rolling.
What makes your dental practice different from the one across the street? If you don't know, then, probably nothing. Create an image for yourself; do something to stand out. Your uniqueness will entic...
It's not your building, or your operatory equipment, or even your staff. Your practice's greatest asset is its patient base. What are you doing to protect it?
'P' stands for Plenty. Plenty of patients. Not "just enough" patients. We're talking about having a few too many, to keep you in constant motion. That's goal, and here is why...
Everyone wants to have beautiful white teeth on their most important days. Any time pictures are being taken, those involved do not want to be embarrassed by bad teeth. Take advantage of this fact and...
Plan. Plan. Plan. Track records, look at past figures and find out what is likely going to happen in your dental practice in the coming months. By looking back and planning ahead, you will be much mor...
One is the loneliest number... especially in marketing. If your ONE marketing concept goes belly-up, what will happen to your new patient averages? Create multiple streams to keep your new patient flo...

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