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Jennifer Horowitz
Director of Marketing

Premium Author Jennifer Horowitz

Huntington Beach, California, USA

Personal Web site:

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Jennifer Horowitz, Director of Marketing & co-owner of, specializes in online marketing & SEO, helping clients increase revenue and achieve their business goals. She has also written many articles & a downloadable book on SEO.


As a website owner, I'm sure you are always looking for new sources of traffic. Have you considered Google News? If you regularly publish news in your industry and want to be seen as a source for news...
There is so much information floating around out there about Search Engine Optimization (SEO) and how to get some rankings. So much of it is contradictory and confusing. I wanted to spend a little bit...
Newsletters help establish your credibility, keep you top of mind for your prospects and allow you to make special offers to your list. Please note a paid newsletter needs to be informative and doesn'...
With so much talk about social media these days, everyone is jumping on board and trying it out. We are seeing some common mistakes out there and I thought it was important to address these mistakes t...
Below are some of the crucial items you should have on your Blog. Take a look at this list and your Blog and see how you measure up. I can tell you that I did it myself and I had to create an action p...
What you need to know is that people tend to shop differently in a poor economy. They research more, they comparison shop more and they look for more value for the money they spend.
Remember we all want to get our message out there and have our voices heard and one way to do that is to make a dramatic statement. So that is what you are seeing. The truth is SEO is not dead - it is...
When it comes to setting up your Blog, there are many options and it's enough to drive you crazy. Here is some information for each option...
This article may not make me real popular with many site owners, but it is the honest truth. So many people want top rankings but they aren't truly prepared to do what it takes to get those top rankin...
It is true small businesses face some challenges that large companies may not. Small businesses typically have smaller budgets, less staff and more pressure as they try to get as much done as they can...
There is great opportunity on your website that is often overlooked by site owners. The opportunity lies on the oft-ignored Thank You Page.
Recently people have been asking for tips and "Do's and Don'ts" for website design and content. Whether you are building a new site or redesigning a current site, here is a collection of tips that you...
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic ...
Think of the engines like teachers handing out gold stars for everything that you do well. Google currently has about 200 factors in their algorithms that determine how your site will rank. Imagine yo...
Many people insist there is no penalty (except Exclusion for really blatant "Black Hat" techniques), and rather it is all about Filters. If you do something that triggers a filter your site won't rank...

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