Joe Niewierski, the VP of Marketing & Promotion at PostcardMania, became a published writer after graduating with a BA in Advertising from the University of South Florida. Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 70 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. 70% of her staff are young creative minds under the age of 35, like Joe. Visit Joe at her website at www.postcardmania.com

Don’t want your direct mail to end up in the trash with the rest of the unread mail?

So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them....

It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that ...