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BASIC AUTHOR


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Contributing Writer

Basic Author Joel Sussman


ARTICLES BY JOEL SUSSMAN


Lots of people have been burned and many other people have heard news reports and stories about fraud, dishonesty, or just plain bad service. Thatís one of the reasons itís more important than ever to...
Being an entrepreneur and running your own business is an intrinsically risky endeavor. If an expensive marketing campaign falls flat or a major client signs on with the competition, you might find yo...
As a salesperson or the owner of a small business, do you consider yourself to be qualified, experienced, and dependable? More importantly, have 95% of your customers had a satisfying experience doing...
While marketing tactics that cost money are a necessary part of almost any strategy, make sure to get the most mileage you can out of techniques that are either free or extremely economical. Remember,...
In a matter of seconds, your prospects will make a snap decision on whether or not they want to read your marketing message. If they have to strain or struggle in any way, theyíre going to skip it. In...
Flexibility is vitally important in developing rapport with a sales prospect and winning their confidence. If youíre adhering to a rigid script, then youíre not being responsive to their needs, concer...
Countless opportunities to send out press releases and receive valuable, free publicity get missed every day. The bottom line is that being written about (or broadcast) in the media conveys more credi...
Developing an effective marketing program for your home-based or Internet business can seem overwhelming unless you break it down into managable, bite-size pieces. In addition to staying motivated and...
There may seem to be a thin, if not invisible, line between "features" and "benefits", but understanding the distinction can make all the difference in your marketing success. Another vital tactic inv...
The ticket to a higher standard of living and a more fulfilling lifestyle is available to anyone willing to cultivate the states of mind known as faith, hope, and belief. On the journey to success or ...
The major challenge for the small business marketer is discover what motivates their target audience, and then to speak as directly as possible to those fears, desires, goals, priorities, and needs. T...
Since the human brain seems to be able to focus on only one thought at a time, it's ... to evaluate an ... from the ... of both a marketer and a ... That's why it's nec








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