Specializing in marketing technology-based companies since 1987, and active in Internet marketing since 1992, John Rasco's skills as a marketer, team leader and search strategist are key to successful client engagements. He has been a public company marketing director, a principal in a graphic design firm, president of an advertising agency, and senior vice president of the Southwest's largest business-to-business agency, responsible for Science and Technology.

A quick beginner's guide to a winning pay-per-click advertising strategy.

This practical guide for business people interested in using social media explains three popular applications: LinkedIn, FaceBook and Twitter.

How to use press releases to create links to your site. Links from pages of relevant content and with keywords are powerful tools in improving your search engine rankings.    

Creating a natural sales flow on your web site is a proven way to improve your conversion rate. Sales flow optimization is just as important as search engine optimization, according to this expert fro...

The basics of search engine marketing, including search engine optimization (SEO) and pay-per-click advertising (PPC), from an expert in B2B search engine marketing.

An online resource list of SEO tools and tactics has been published by RefreshWeb, a national B2B internet marketing agency.

Measuring the effectiveness of search engine optimization has been difficult, but this new metric, the Total Available Search Market™ gives marketers a way to better manage their search marketing. Ins...