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Jonathan Farrington
Managing Partner

Premium Author Jonathan Farrington



Personal Web site:

Memorable Quotes:

“Do not stop thinking of life as an adventure. You have no security unless you can live bravely, excitingly, imaginatively, unless you can choose a challenge instead of a competence.”

– Eleanor Roosevelt.

“Advice is like snow – the softer it falls, the longer it dwells upon and the deeper it sinks into the mind.”

– Samuel Taylor Coleridge.

Brief biography:

Jonathan Farrington is a business coach, mentor, author, and consultant who has helped hundreds of companies and thousands of individuals around the world achieve their full potential and consequently, optimum performance levels in his capacity as Managing Partner of The jfa Group.

Jonathan formed jfa in 1995, with the primary objective to deliver unique leadership and sales team development programmes to both the corporate and SME sectors. Since then, he has authored in excess of three hundred skills development programmes, designed a range of unique and innovative process tools and written extensively on organisational and sales team development.


Creating the “Top 10 Sales Articles” brand, has been a fascinating and hugely rewarding experience that has brought me into contact with a number of people I would probably never have spoken to, were ...
Has your business started to take a turn for the worse recently? Are your cash flow worries keeping you awake at night? Spotting the symptoms early is crucial because there are remedies.
It is that time of year when we should be focusing on what we want to achieve next year. Having said that, most people, and I would estimate 80%, because Pareto’s principle is always pretty accurate, ...
Rapport is the most important process in influencing others. It is vital if you want to maintain  relationships. Without it, you are unlikely to achieve willing agreement to what you want. People...
As with all things in life, the quality of the preparation affects the final outcome and this is certainly true when it comes to planning and preparing a presentation. I have experimented with a numbe...
Success should be something you don’t just ‘Kinda Sorta’ want to achieve but something you must achieve. Generally top achievers expect to be successful and as a consequence they usually are. They are...
As we are all aware, getting to know the customer and understanding their needs is not a quick and easy process. Customers possess a hierarchy of needs which have to be uncovered gradually. This is wh...
In any business, emphasis has to be placed on creating an environment in which the ‘can do – will do’ mentality thrives and becomes the norm, success and achievement are expected and as a consequence ...
In to-day’s highly competitive selling environment, there is less room for apprenticeship, as organisations need to see a swift return on their investment.
In commercial terms we should seek to develop our teams in two specific areas i.e. Competence and Commitment. Competence consists of the combination of knowledge and skills whilst Commitment is a comb...
Allowing self-limiting beliefs to constrain  performance, will in turn limit sales results because like everyone, salespeople hold stubbornly to private beliefs about themselves, clients, markets...
The traditional customer call once seemed indispensable to the selling process; the time and expense involved were just a basic cost of doing business. In recent years, however, the business community...
Although there are many qualities necessary to be a genuine leader in a specific situation, these qualities should be common to all.
For a group of people to remain consciously competent at optimum performance levels, they require frequent injections of stimulation, motivational guidance, prompting and directing, otherwise they can...
Far too frequently, competent salespeople are expected to channel their own activities into the areas that will produce the quickest wins. Unfortunately, left to their own devices, they don’t develop ...

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