Julie Chance has over 20 years of professional experience in marketing, management, operations and training. She has taught marketing courses at two Texas Universities and has trained hundreds of professionals in sales, strategic marketing planning, customer relations, leadership, and team management concepts. Julie is also a certified Power Connections® Corporate Trainer. In working with clients, she brings to the table not only her expertise in analysis, planning, marketing and sales, but also her acute understanding of human behavior and interaction.
Julie received her Master of Business Administration degree at the University of Texas at Austin with an emphasis in Marketing Management and Marketing Research. She completed her bachelor’s degree in business administration with an emphasis in marketing at Louisiana State University in Baton Rouge.
All too often companies spend a lot of time and money developing their logo and the graphic look and feel of their promotional materials - important aspects of effective marketing - while giving only ...
Networking is often identified as a key business building activity for small business owners, especially those just getting started. Often we think of networking as meeting as many new people as possi...
Many business owners and professionals are appalled at the thought of having to sell their products or services. If you are going to be successful though, regardless of your profession, you are also g...
How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.
Complicated definitions of marketing abound. However, when you think about what you are trying to achieve through your marketing activities, it is simply changing and then maintaining the behavior of ...
Putting Your Website to ... have replaced the brochure as the “must have” ... tool for ... large and small. While ... every business has a website, few are ... the p
You can find numerous ... in the business ... about the ... of a ... mission. These sources ... that the mission is not to make a profit; that a profit is the outcome
To Be ... Sell to Wants not NeedsBy Julie Chance My mother used to tell me, tongue in cheek, that I never wanted anything in my life– ... I asked for was ... I needed!! Think about
As a result of ... ... ... training and coaching to a variety of ... and ... over the years, I have come to ... that people ... approach the business bui
Bridging the Chasm from Lead to Loyal ... A Step by Step Guide for ... ... Building ... and ... ... Julie ... you ever watched a ... about clim
Reach vs. Frequency: Is it more effective to touch 100 potential customers once or 25 potential customers four times?
Reach and ... are terms ... used when planning ... ... However, the concept of reach and ... applies to any ... activity you ... direct mail, direct sel
The Building Blocks to ... ... More than Sales and ... Julie ... you’re a Fortune 500 company or a one person shop, to be ... you must have a ... str