Justin has 10 years of experience in the data processing arena for B2B and B2C marketing services. With over 50 active clients his experience is drawn from real life challenges see on the front lines. Working for a cutting edge provider mandates that technology and innovation are powerful elements in the success of his efforts.

It is increasingly more difficult to manage communication with customers and prospects because of the following conditions; new channels are introduced as technology advances, old channels are made ob...

For many years the operations and activities of the catalog marketers have stopped as their data files have been delivered to their services bureaus or printers. 

If only one lesson has been learned from the difficult economic times it is this one, things are not going back to the way they were.  Changes in marketing strategies, communication channels, preferen...

Combining data feeds from the online and offline worlds, listening to consumers and thinking outside the box when planning marketing strategies can all help improve response and elevate brand awarenes...

Trying to make a connection with customers can be difficult.  Creating a targeting “strategy of one” means putting the many layers of credible information you have on an individual to the test.

It’s impossible to receive an e-newsletter, visit a website, or check out a blog without the Share This tag, promoting social media networks, popping up. 

The lifeblood of a direct mail company is growing sales and adding new customers.  One senior direct marketing manager for a Fortune 500 company was recently quoted saying “While it is tempting to cur...

The social network explosion has put this question on many marketers’ minds – just what is social media marketing and how can I use it to my benefit?

I was flying recently and pondering the challenges that the airlines are facing in differentiating themselves from the competition in the providing services area. 

The odds are stacked against newspapers and phone books surviving the next few years, certainly the decline has been considerable as more and more people get on line for news and as on line access bec...

Phase Two of a marketing database evolution, the running phase, begins with the increased concentration on advanced multi channel marketing efforts. 

The sum total of all human knowledge was doubling every 10 years, according to the US Government in the mid twentieth century.  Along came the Internet and that span was shortened to every 2 years by ...

With each effort to improve communication to customers and prospects, marketers find themselves dependant on the sources and repository of their customer data and communication strategies. 

Networking is making its biggest advances as a result of the desperate need for innovation.  Walls are coming down, on both the marketer and service provider side, to examine new ideas and rehash old ...

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