Justin has 10 years of experience in the data processing arena for B2B and B2C marketing services. With over 50 active clients his experience is drawn from real life challenges see on the front lines. Working for a cutting edge provider mandates that technology and innovation are powerful elements in the success of his efforts.

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The latest statistics show that the 45-64 age group grew seven times faster than teenagers when it comes to texting on mobile devices. 

To make one to one marketing work marketers have to use all the options available to improve deliverability and get the message to their consumers. 

The push for multi-channel marketing has never been as intense as it is today.   Companies looking to improve must look to the future, they have to improve response rates in an increasing competitive ...

There is no disputing the fact that successful companies are innovative and willing to think outside the box. The pressures of today’s economy, the scrutiny of investors make profits the ultimate obje...

There’s been a change in the way buying decisions are made, a change in the way that sales are completed.  The impact of word of mouth has always been significant, but today marketers are starting to ...

Some information on the very new area of social networks and how the user content can be integrated into marketing efforts for the multi channel marketer.

In years past the turnout has declined but the quality of conversations at shows has improved. 

Utlizing complex data elements will improve the integrity of your communication with your customers and help add new customers faster.

Services that provide basic cleansing of data and how they impact your marketing efforts.

Marketing efforts are impacted more by the conversion of records from the source than many companies realize.  Many companies don't even know how their provider's convert works.

Some easily overlooked strategies can still make a difference.

Going beyond traditional marketing communication is critical for creating successful campaigns.