ARTICLES BY KAREN E. HIPP |
Many of you may never used billboards in your marketing efforts, but there is much that can be learned in terms of marketing by studying them.I happen to live in Orlando, Florida, probably one of the ...
The Only Three Ways to Increase Money Coming Into Your BusinessIn my consulting business, I'm often asked for ideas to get more customers i.e.;money) into their business. There are hundreds of ways to...
Don't Be a Tom, Dick or Harry(Karen E. Hipp, Author, Do-It-Yourself Marketing) You've followed all the "rules". You took out a few ads to promote your company, ran the ad frequently and gave it time t...
What Advertising Can and Can't Do For YouMostly, advertising is misused and misunderstood. A lot of people confuse "marketing" with "advertising." Advertising is a part of marketing, but not the whole...
The Secret To Success?It's All About Me.You want your business to be successful, right? It's easy! All you have to do is remember four little words: It's all about me. Me, me and more me! Because that...
Down in the Slumps(Karen E. Hipp, Author, Do-It-Yourself Marketing) Every business experiences times of heavy sales volume and slow sales volume. Most people call slow sales as being in a business "sl...
Common Mistakes to Avoid When Marketing Your BusinessIf you knew what not to do when considering marketing choices for your business, just think how much money and energy you would save! Put these hel...
Want Immediate Cash Flow?Then Check Your Customer Service Program(Karen E. Hipp, Author, Do-It-Yourself Marketing)Survey says: Your store's customer service is the #1 reason people return or do not re...
Does Your Store or Office Need CPR?There's a local restaurant in my neck of the woods that had become very popular for their eclectic cuisine. They received rave reviews from all the local restaurant ...
Marketing in the Good Ole' SummertimeAh, summertime. It can be the most creative time to plan and implement marketing promotions. Living in Florida as I do however, summertime can be one of the most f...
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