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Brief biography:
Karen Marinelli is a floral professional with nineteen years of experience in the academic, retail and wholesale sectors of the industry.
A discussion of the current debate regarding boxed flower programs. Arguments for both sides are brought to light and a case is made for the over-all increase of sales of fresh cut flowers in th...
I always have fresh flowers in my home. That statement brings to mind a grand home with flowers in the foyer and blossoms in the boudoir. That’s not exactly what I had in mind.
What’s up with those little cellophane packets of powder that come with flowers?They contain a floral preservative that is a food, hydration agent and antibacterial treatment. Used properly, flo...
A fresh flower arrangement won’t last forever, but you can take some simple steps to prolong its beauty at least several extra days.
How you set your prices may be one of the most important management decisions you make as an owner or manager of a retail flower shop.
Birthdays are one thing you can count on. We all have them and I'm willing to bet, all of your family members and friends have them too. Sometimes birthdays seem to roll around quickly.&nb...
It's should be an easy, feel-good experience to send flowers. Here are some simple tips to ensure that you are satisfied with the results.
Opening a flower shop may seem like a perfect buisness opportunity. Take time to do you homework first. This artlce raises some of the serious considerations you should take into account b...
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