With 25 years experience in marketing and much of that in small business, Karen shares her knowledge, experience and enthusiasm for marketing to coaches who want to grow their businesses. She runs a range of programmes under Effective Marketing for Coaches.

Karen has a Masters Degree in Marketing specialising in small business. Her dissertation in 1996 was in Networking: an effective small business marketing tool? Karen also has a Diploma in Marketing, a PGCHE - teaching certificate for adults, Certificate in Teaching Online. Karen taught undergraduate and post graduate marketing courses at South Bank University for three years.

She setup three companies in the past 20 years - one is still profitable 11 years on. She's responsible for revolutionising the way people study for the professional marketing qualifications and this approach has now become the industry norm. She practices the tools and approaches she shares with others. She also continues to support young marketing professionals as they prepare for their professional exams.

The very nature of services, having an experience, makes it more complex to promote. Once people have it, it's finished. By giving samples or material that will help people decide to buy is essential ...

Emails are a powerful tool in any marketing activity. Making sure they are effective is essential. This article informs what to track and more importantly offers some benchmarks for you to beat!

Every business has a front door, even virtual ones. It can be easier to find out why people don't come through a physical door. So, what about the front door of your business - what is it saying about...

Consider how your headlines develop your credibility in the marketplace. By concentrating on each headline as a discrete activity, you would be putting your foot into the longevity of your company. Wa...

Wanting success can be the very thing that keeps it away. Your marketing shows your emotions. By having the top seven given, you can be aware of impact your wanting can have on your marketing activiti...

We're in a revolution where the old tools of marketing are not as effective. We have new tools which are very effective but the implementation can leading to switch off just the same. Frequency of mes...