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Katie Marcus

Premium Author Katie Marcus

Telford, Pennsylvania, USA

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ARTICLES BY KATIE MARCUS


If you want solid business, you need to do more than just have a lot of sales.Don’t get me wrong, companies that hold a lot of sales are going to get a certain amount of business, but the kind they ge...
There are many ways to define a brand. For instance, BuildingBrands.com defines it as “a collection of perceptions in the mind of the consumer.” Also consider that “a brand is a promise,” according to...
Many companies use charity to both do something good while simultaneously enhancing their brand.  The prototypical large effort in this arena was by American Express over 20 years ago in its effort to...
Generally, when a company is trying to generate sales leads, using only one tactic is not going to work. You need to mix it up – use traditional techniques like direct mailers along with electronic ta...
What are the basic concepts of MLM or multi-level marketing
Many small businesses make the mistake of trying to be everything for everyone.  They try to market themselves as the solution to every consumer’s need.  Their advertising reflects this, as they have ...
What are the different marketing secrets that can make customers reel into your store/products
The success of any business depends upon an effective marketing plan.  Marketing can occur in many forums utilizing varying tools.  Many small businesses do not create a comprehensive and coherent mar...
Making brochures using software programs, Scribus and Apple
What are the various things needed to produce an appealing logo?
Owning a small business is hard work.  You need to take advantage of every available tool at your disposal in order to maximize your profits.  One of the most important things you can (and should) do ...
When you own a small business, you need every advantage you can get.  You are constantly competing with the “big boys”, the monster corporations that can bury you in piles of cash if they want.One of ...
The flyer is one of the most traditional and well known advertising techniques.  It has been used by businesses – usually small businesses – for decades.  They continue to be used because they continu...
As your business adds more and more customers, make sure you collect some basic information about them, such as their mailing address.  That way, you can send out greeting cards to your customers.  Gr...
It happens every summer and it’ll keep happening: when school gets out, teenagers start to look for jobs to earn some extra money.What kind of job they decide to get will vary depending on the person,...








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