Katrina Sawa, Solopreneur Marketing Expert, helps entrepreneurs and independent consultants build their database of clients and prospects, determine the best ways to market their business to their target market, teach them how to network, develop follow up systems, marketing and advertising plans and find ways to get free or low cost publicity which all lead to more customers and increased sales!

Katrina has been named "The Networking Queen" by her peers and clients ever since she founded her business in 2002. She was always found out mingling at chamber of commerce mixers, business networking events and expos and any event she could attend where her target market would be in attendance. Consistent networking and follow up is the primary reason Katrina has been so successful in her business.

An avid gardener, party planner and softball buff, Katrina enjoys the sunshine of Northern California. She grew up not too far from the Sacramento area and then received her B.S. in Business, Marketing Concentration, from California State University, Sacramento.

Now IS THE TIME to take action in your business. It's time to think bigger, dream bigger, make bigger goals and take bigger leaps of faith in order to truly get the business and life of your dreams.

Why does it matter who you choose to design your website or redesign the one you have? Because all web designers are NOT created equal!

You had a passion and interest in a particular product or service that you could offer and that you believed others would want. But there's a LOT more to running a successful business than what meets ...

Is your business holiday friendly? Do you get busier during the holidays or are you slower due to the fact that people are not interested in purchasing your products and/or services at this time of ye...

The following 10 items are what I consider a good small business start up checklist. If you are in business or thinking about getting into business, you will want to ensure you have or are working on ...

Is it worth it to spend time on the forums or having profiles on social networking sites? Yes, it is and no it isn't. It just depends on how you utilize your time when you are there

A Marketing Funnel is wide open on the top and much smaller at the bottom. At the top of the funnel is where you want to get as MANY prospects in as possible. At the bottom of the funnel is your HIGHE...

How are you following up with your leads, prospects, referrals, clients, contacts and power partners? This article will help you tackle that problem quickly.

Networking (for most small business owners and entrepreneurs) is the SINGLE MOST EFFECTIVE AND LEAST EXPENSIVE form of 'marketing' that one can do.

A couple years ago, I thought it was just me. Just me who procrastinated those things I didn't want to do or didn't know how to do. Just me who got distracted with the dog in my face, my own personal ...

You've built a successful business, you have an established customer base and you are well known in your geographical area or your industry or both; so now what do you do to stay ahead of the pack? Ho...

It is not enough to do launching effective marketing campaigns to obtain new customers and to continually market to your existing database for more referrals and repeat business. In addition, you must...

You probably get numerous newsletters across your desk each month. How many of those do you really read? I am sure that you scan certain newsletters for valuable information, while you just toss other...

Now that you have gathered some great tips on creating effective marketing materials, such as the perfect promotional flyer, you may be wondering how to print and/or mail those materials. Below are 5 ...

Have you ever noticed how many articles there are relating to creating your own marketing materials? These articles concentrate on areas a business owner "should do," offering such clever advice as "k...