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Basic Author Kaye Z. Marks


Except probably for most of the time, you, as a business owner, should know that having a professional commercial printing company to assist you with your marketing collateral is your best bet for...
Advertising they say is a necessary evil. They say that it is just a waste of dollars so some view it as something that is not important at all. Know what? They are mistaken.   Here is what ...
Even with the most engaging design and brilliant colors done by the most expensive commercial printing company, your promotional materials will not be able to do you any good when it comes to get...
Print advertising will always be one of the most cost effective means to reach out to your target audience without depleting your budget too much. In fact, most small businesses opt for this type...
Just what do you think are your clients thinking when they react to your advertising campaign? Do they appreciate based on their needs or wants? Or do they decide what is good and what is not bas...
Time and again, it has been suggested that the best way to encourage your target clients to become definite buyers of your products is to get them so interested in your marketing campaign. And the...
There are many truths to be found about advertising. In fact, whoever you are talking with would tell you about so many things that you should do and not do in order for you to have a successful m...
Every expert marketer would tell you that you have to identify a target market if you want to make sure that your advertising campaign accomplishes its goal of generating leads for your business. One ...
How titles and subtitle could make or break your ad campaign
Time and again, most advice columns and expert opinions in marketing always suggest that in order for your business to stand out, you have to be different among the rest. In any business, such as ...
How to create an impact on your potential customers/clients
Networking is part and parcel of having a business. It is the process by which you meet not only potential clients but more importantly, colleagues and partners to help you grow your business. ...
Eliminating the word quality in your printed advertisements
Do your colors say the right message to your clients and prospects?   Believe it or not, your choice of colors does make a difference in how your target audience receives your message. When ...
Your logo is one of the most important elements you have to promote your business. Your logo is so important that it is no surprise that you have it almost everywhere – your letterhead, website, y...

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