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Basic Author Kaye Z. Marks


Why is it that casual and personal advertising is so much more attractive than formal marketing? It seems that casual marketing is so much popular because when you use it in your ads you are most ...
Being successful in your chosen field depends largely on the image you have. If you were able to build an identity that speaks of hard core professionalism and expertise, then you would definitel...
Are you a market-driven company, or a sales-kinda firm? Hang on. You are probably thinking, isn’t it the same thing? Aren’t every business’ marketing effort driven by our need to have an increase...
The process of reviewing if your brand is still performing well
Everyone knows that in order for your marketing campaign to work, you as a business owner or advertiser should put out there attention-getting ads with either an appealing brand name or an offer t...
How do you get people to advertise for you? With a referral program of course! Now that you have made a sale from a client, this is the best time to ask for a referral.   Your marketing does...
Strengthening your product;s brand through continuous contact with your market
When doing your marketing tool, do not ever think that clichés can get you the results you expect. This is just one of the biggest hoaxes in marketing. Including clichés in your ad copy is like th...
Design and material are not the only elements you should think about when you create your custom business cards. In addition to these two, you also have to consider the font you are going to use ...
If you are looking at hiring a professional designer for your color printing ad for example, or if you are a designer yourself, how would you set the price for the color printing design service re...
When choosing your commercial color printing company to do your printing job for you, it takes a lot of time, effort and energy on your part to find the right one. In fact, it is not easy to shop ...
What are the things you should avoid when handling your advertising campaign
If you want your marketing campaign to be successful, do not just think one project at a time. In order for you to be effective, plan your marketing campaign for the entire year, not just when you...
How to evaluate the message being conveyed by your design about you
Before you go out and send your ad to your color printing company, it is appropriate for you to know about things such as graphics file formats, vectors, bitmaps, and formats and software you can ...

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