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Basic Author Kaye Z. Marks


In a business, logo creation is as crucial as setting up a business plan. It is not as easy as going to a designer and having him create a cool, modern symbol with a ripped off tagline. Unfortunately,...
If traditional advertising techniques arenít getting the responses or business you want, you may need to think more originally. Try to come up with ideas that no one in your area has done. Try using c...
Just as with people, each company has its own personality.† Some companies are exciting, whereas others are boring.† From your web site to the logo on your physical color printing, each aspect of your...
I am sure you can think of an irritating television ad. You have probably even been angry that its annoying jingle or phrase is stuck in your head all day. To marketers, what critics and consumers foc...
Many marketers these days have changed their focus from offline marketing to online marketing. But leaving offline opportunities is a big mistake. Offline marketing strategies are generally more perso...
Most companies are going to put a lot of thought into their business card printing. They will spend their time looking over different designs that create just the right image for them. They will get t...
Brochures are an old standby of print advertising and color printing.† Theyíve endured the test of time, but sometimes they get overlooked in the rush to hop on the latest marketing bandwagon.† Some w...
Group brainstorming exercises produce creative marketing ideas
††††††† For the small business owner, every little thing is going to count.††††††† You have to be aware of every opportunity for effectively marketing yourself and your company. If you donít have the ...
Sometimes a plain white business card just wonít do. If you are in a creative field, like art, you can be more adventurous with your business card design. You would expect a graphic design business ca...
Most people assume that effective advertising is based on the actual size of the advertisement and its flashiness.† While these do help get your ad noticed, the actual copy and words that make up an a...
Are you spending thousands of dollars on print marketing and just not getting the results you expected?†
When a small business owner thinks of the essential items that they need, many of them forget about the letterhead.† Others simply overlook the importance of the letterhead.† But a companyís letterhea...
Learning to use the right words in order to get response from customers
No matter how good your advertising materials are, you still need to have a personal message that you can convey to customers.† There is still no better way to make a sale than with some good old fash...

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