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BASIC AUTHOR


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Contributing Writer

Basic Author Kaye Z. Marks


ARTICLES BY KAYE Z. MARKS


Designers should always know what colors are popular Ė and which are about to become popular.† Color permeates every aspect of a designerís life.† Every brochure, logo, and website that a designer wor...
The temptation is always there to get into as many parts of the marketplace as you can. All that business is out there waiting for you to snap it up if you make sure your company performs as many func...
Any worthwhile company is going to know that they need to do a lot of research if they want to stay around for long. When it comes to the products you make, improving the products that you currently h...
†Even if you donít know much of anything about video games Iím guessing youíve probably at least heard in passing the name World of Warcaft. The level of success this game has managed to achieve is so...
Marketing isnít really about whatís going on in the moment. A truly effective form of marketing is going to be focused far more on the future than what is right in front of you at this moment. Your co...
Ever sat around with some friends and gone over what was popular back when you were younger? Depending on your age you might go over the tie-dye, laid back look of the sixties, the bellbottom, platfor...
When you want to print brochures, flyers and other marketing materials, you might think itís best to try to save money by printing them yourself.But no desktop printer can print with the quality you c...
No matter what kind of advertisement you plan on doing, the process of designing the ad, getting the color printing taken care of, and the final product sent out to the public can be a long journey fr...
The advice on design Iím about to give applies to any kind of advertisements, no matter what style it is. It doesnít matter if you prefer brochures, the simple business card, or a large poster as the ...
The question here isnít whether or not testimonials work. Almost nothing else can improve any form of commercial printing as much as the testimonial. Here is someoneís word explaining to people how sa...
When you design a brochure or other marketing piece with color printing in mind, you usually donít think much about the background of the paper, right? Youíve probably assumed youíll be using white or...
Itís all about the offer. It doesnít matter what kind of advertising youíre talking about. If you donít have a good enough offer people arenít going to care about you.So what are you offering people?T...
Some people seem to think that you need to target the largest pool of people possible to have the greatest success with your business. Sure youíll be spending more money on those massive commercial pr...
The chief goal of any company is to get people to trust them. When I go into a store and buy something Iím trusting that theyíre the best person for me to buy from. For some businesses this is easier ...
No one wants to spend the money you need to design, format, write, and have a batch of commercial printing done for brochures, just to see people never bother to pick them up and read them.Given the h...








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