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Basic Author Kaye Z. Marks


ARTICLES BY KAYE Z. MARKS


Question are always good at getting people into your advertisements, but only if you ask the right kind of question, and to do that you need to know what types of questions there are.Different styles ...
There are two conflicting yet completely true pieces of advice many companies have to be aware of: always be prepared to update your image, and be consistent.But how can you be consistent if you need ...
Colors display on computer monitors very differently than they display on paper. But color printing is vital for businesses of all sizes in today’s competitive market.  With the importance of branding...
When people see a print ad, they usually take two seconds to evaluate it before they decide whether they’re interested in learning more. This means you need to create a great hook to pull people in to...
So you’ve got your new business up and running, the customers are starting to call, but you really need some basic marketing tools, such as business cards, that you can give away to customers.  You’re...
Anyone who has ever produced catalogs knows what a major task and expense it can be. Costs can begin to go up easily if you are faced with a decision that needs to be made quickly. Avoid an escalating...
Loyalty comes with very important benefits.No matter what industry you’re in you’ll notice that people who are loyal to a company are people who get better deals, better information, and an all around...
Take a moment to think about all the different kinds of advertisements you’ve seen over the years. This will obviously include the champions of the advertising world like brochures, postcards, and so ...
Posters can often seem like a delicate balancing act if you want to get the most you can out of them.A postcard is so small the message has to be short and the image has to be small. A brochure is lon...
I can recall the number of times I’ve been someplace I regularly frequent, and I see a poster up on the wall some company put up there.The poster isn’t always the most interesting thing and the visual...
If you’re going to jump into something you want to know exactly what you’re going to be getting into, right?People opening up a business are likely to do a lot of research ahead of time. You want to f...
One of the most economical ways to quickly get a word out is to print flyers.  These fantastic little promotional tools can be extremely inexpensive and simple or glossy and flashy, albeit more expens...
If you plan on giving away items to help promote your company, you need to be aware of just what kinds of items there are to give away, and what categories they fall in.The first is practical.Within t...
I currently have an account with Netflixs. Not long ago they sent me a card telling me that for every person I help sign up, they’ll give me a month for free.This is by no means a particularly new str...
Small business owners can have a hard time finding the right ways to market their product or service. There are plenty of right ways to do things, and plenty of wrong ways. Here is a brief overview of...








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