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BASIC AUTHOR


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Contributing Writer

Basic Author Kaye Z. Marks


ARTICLES BY KAYE Z. MARKS


In some regards for marketing repetition is a powerful tool. The more a person hears or sees something the more likely they are to take it to heart and to remember it down the line. This is used by ma...
I know it can sound a little paranoid to wonder all the time what everyone is saying about you, but for a business, you really need to keep track of these kinds of things.The truth about marketing is ...
All marketing typically works in stages, but this is even truer for marketing a new product. From the first inception of the product to the eventual release of it, you need to be sure you have specifi...
Iíd swear that some customers seem to specifically wait until I think I know what it is that they want to change on me.People are changing all the time, and each day can yield some very different resu...
Thereís a big difference between deciding that you could use booklet printing for your marketing, and writing that booklet by yourself.If you are able to write a booklet by yourself thereís still the ...
Momentum can be a very difficult thing to establish, and incredibly easy to lose if you arenít careful. Momentum can be a major force in marketing if youíre able to get it going, until you might find ...
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For the small business owner, advertising can be a major expense. When you add that to the cost of commercial printing costs it an seem as though advertising costs go above and beyond any potential pr...
Color printing is the reproduction of an image or text (or both) in color, rather than in black and white.Of course, it is not quite that simple. There are different techniques used to reproduce color...
The first printing press dates back almost 600 years. Printing has come a long way since its inception. Although digital color printing has its advantages, there is still a place for offset color pr...
Sometimes you just donít have a fortune to spend on something like marketing. The natural problem here is that if you really want to generate strong business in order to make money you need to be pr...
Why exactly are people coming and shopping with you? If you donít know the answer to this than how are you supposed to properly encourage them to come in?How long has it been since you really stoppe...
The key to success in any business is being able to project an image that tells customers you are professional and stand beside the products you sell. That doesnít mean you have to BE big, you just ...
Iím sure we all have one or two favorite spots we like to haunt where it seems, like the old slogan for the Cheers TV show, everyone knows your name. I know I do. Iíve got a little Italian restauran...
It is not raining, but there is a flood out there on the streets.† It is not rain.† No, it is a flood of advertising.† Everywhere you look, companies are fighting tooth and nail for that extra bit o...








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