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Kelly Robbins

Premium Author Kelly Robbins

Broomfield, Colorado, USA

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Author of Healthcare Copywriting Secrets Revealed, Kelly Robbins is an award winning copywriter and marketing coach/consultant. She also publishes The Healthcare Marketing Connection (, a free e-zine on healthcare marketing tips. Contact Kelly to receive her free report, "5 critical things you must know when writing for the healthcare industry" - or 303-460-0285.


Do your clients brag about you? Do you give them a reason to? In this article we are taking a look at a unique way to get your clients talking to their friends about you - by giving them bragging righ...
This article analyzes the power of positive thought. You may be a positive force on the outside, but what is going on inside your head? How is it affecting the results you strive to achieve?
You can think about great ideas, have big, elaborate dreams, but if you donít take action -- now -- nothing in your life will change. Your dream will never become a reality. Taking action is the only ...
Differentiating your hospital from your competitorís can be a daunting and frustrating task. We discuss techniques other industries use to market themselves differently than their competitors do.
Finding cheap ways to build awareness for your healthcare facility is tough. Here are 10 things you can do that create a positive image in your community and donít cost an arm and a leg.
Let's take a look at how much energy you put into making sure your patients understand what you are telling them. Are they truly understanding your diagnosis and all of the options available to them? ...
According to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas: quality of programs or technology, po...
Take a look at how marketers and entrepreneurs are using MySpace as a marketing tool
Adding value is not one of those management buzz words we use loosely but donít really understand. To your patients, adding value can simply mean doing more than you promise to do. The idea behind add...
Being involved in your community, and being a respected leader in your community, bring many things to your life such as a sense of fulfillment; respect; contacts; a more balanced life; new skills; jo...
Knowing your competition allows you to identify a niche and develop your own unique selling proposition (USP). Clearly defining and understanding the core value you offer your clients can depend on yo...
In this article we take a look at different ways doing interviews can grow your business.
Determining what price to charge for your services can be difficult, especially when initially starting your business. With home businesses ranging from landscape contractors to massage therapists, wr...
Everyone in the service industry should have something tangible to sell to go with it. That something tangible could be a process or formula that they claim as their own.
Teleclasses are one of the easiest and inexpensive marketing techniques I've used. This article discusses a few of the top reasons why I do several teleclasses a month and how you can use them to grow...

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