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Laura Lowell

Premium Author Laura Lowell

Los Gatos, CA, USA

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Laura Lowell is the President of Impact Marketing Group, and the driving force behind the award-winning, best selling book series 42Rules. Her first book, "42 Rules for Marketing", was an bestseller. Her second book "42 Rules for Working Moms", combined her expertise and her passion, and was featured on Oprah & Friends Radio, "The Peter Walsh Show". Laura has navigated the waters of working motherhood since the birth of her first daughter in 2000. Part-time, full-time, author and entrepreneur – she has tried it all.


Product management is a stressful job filled with demands from many people.  Choose to work with products you believe in and you'll find your job much easier to do.
A product manager is ultimately accountable for the success of a product.  Learn why they must avoid "The Requirements Death Spiral" at all costs.
In the real world product breaks and this is an opportunity for you to sell your clients insurance for locally stored parts!
Learn how you can create additional revenue plus lengthen the life cycle of products by adding training to your field service support. 
Learn nine important tips for making a product failure into a customer service opportunity.  Instead of making your customer angry you will turn them into raving fans.
There is so much more to field service than just doing repairs.  This article gives you many ideas of how you could increase your revenue by offering innovative services in addition to repairs.
If your customers knew the actual cost of downtime they would likely buy a better service contract.  Learn how to caculate those costs for them.
The executives you cold call are busy and they often won't call you back.  It is delusional to think that every prospect will call you back.  Learn why you should always follow up.
The attitude you take towards your cold calling determines the results you will experience.  Maintaining a good attitude is essential to getting new clients.
When you are cold calling executives you have to appreciate that they are experienced, educated professionals and lying to them will not get you very far.  Learn why telling the truth is so important.
Despite financial and political turmoil it is more risky to stay out of the stock market than be full invested in it.  Author Leon Shirman tells you why your financial future depends on being invested...
Despite some controversy staying invested in the stock market despite constant economic turmoil is still a good thing.  Read this article to learn why!
The way people interact, produce and collaborate has changed dramatically.  Read this article to discover how to make conscious collaboratino work.
Many think that collaboration is a touchy-feely and weak approach while others think it is just about offering technology to aid communication—like a fancy telephone. To make collaboration work you ne...
You know your child, your family and yourself. Take the ideas that make sense to you and give them a try. If they work, great; if not, chuck 'em out and try something else. Learn why it's important to...

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