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Brief biography:
An English graduate from the University of Birmingham and professionally trained journalist at postgraduate level, Laurence James has been copywriting for over ten years. A Member of The Institute of Direct Marketing, he is also founder of The Copy Box
When writing copy for any media, it’s always important to write in the active voice – not the passive.
What exactly is copywriting and why is it so important? Well, it all comes down to the art of persuasion...
If you don't really know what you're writing about, people can tell, even if they're not an expert on what they are reading. It's called the 'credibility gap' - and it can be bridged with effective r...
If you're going to write something to publish on the Internet, make sure it has the same quality as a piece of writing for print...
Time management is crucial to your future as a copywriter, let's look at some ways to get organised...
Writing keyword articles is not only good for your search engine rankings, but can also quickly establish you as an expert in your field...
When writing any type of copy for publication, it always pays to show respect to your reader and target audience...
Need to increase sales? Writing more effective sales letters can always help. Here are some tips to get you started...
Never heard of Google Adwords? It's time you discovered the surefire way to grow your business - whatever your marketing budget...
Is your website sticky? Let's talk about visitor retention through effective SEO copywriting. It will vastly improve your website's effectiveness...
Producing an effective company brochure is about more than just flashy design. It's the quality of the copywriting that ultimately counts...
If you want to get ahead online, hire a copywriter - or learn the art of copywriting yourself...
Copywriting for the Web throws up some major obstacles when compared to writing for print. It's important to understand these differences or your website and sales could suffer...
It might sound obvious, but before you put pen to paper to write a piece of copy, you should know exactly who it is you're writing to...
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