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We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. They’ve heard so many hyped claims, that they aut...
You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?
One of the reasons direct mail works is the personal aspect. It’s ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be.
Yellow Page users are the hottest of all prospects – someone who has made the decision to buy, and now is looking for a place to do it. Does your ad convince them that your business is that place?
In early1992, President George H.W. Bush was riding high. He was sitting on an almost unprecedented 80% approval rating following the first Gulf War. Conventional wisdom pegged him as a shoe-in for a ...
In an earlier article, we looked at three emotions (besides fear and greed) that you can use to connect with your prospects and enrich your marketing campaigns. This time, we're digging a little deepe...
You want your prospect to make the decision to buy your product or service. So you show him what you have to offer in your sales letter, web page, ad or ... You lay out the facts, and he come
It’s bound to happen sooner or later – yes, even to you and your ... Sometime or other, you will make a blunder that upsets a ... It may be an employee mistake (honest or ... it
How many of the visitors to your web site take the action you want them to take? Whether you want them to buy ... from you, sign up for your ... enter your ... or give you cont
It’s time to write your next ad or brochure. Maybe some web content. You’ve done all your research, and you’re staring at a blank computer screen. You want to look good in print. You want to put your ...
Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn’t there more to life than those two emotions?
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