Liz Dennery Sanders is the CEO of Dennery Marks Inc., a nationally acclaimed brand strategy and celebrity outreach firm, and SheBrand, a company dedicated to empowering other female entrepreneurs and small business owners to build their buzz and create powerful personal brands that attract more clients. For a FREE report, “101 Ways To Build A Powerful Personal Brand and Attract More Clients” visit http://www.shebrand.com.

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I have seen so many business owners make the mistake of “If I build it, they will come” with their websites. The traditional brochure-style, static site no longer cuts it in today’s fast-paced, overcr...

Having a celebrity associated with your product or service is an essential tool in creating your strong position in the marketplace. Yet, celebrities are bombarded with gifts, packages and requests ev...

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Bill Clinton has it. So do Michelle Obama, Sharon Stone, George Clooney and Cesar Milan, the Dog Whisperer. You don't have to be six feet tall or have a trail of paparazzi following you to exude that ...

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For entrepreneurs and executives alike, it can be challenging to stay positive, focused and motivated when times are tough. Whether it’s a client behaving badly, the loss of a big account or a dip in ...

The average person has an attention span of merely 15 seconds. You don’t have a lot of time when someone asks you the inevitable question, “What do you do?” In the personal branding process, it’s impe...

Learn how to get your product or service used by a celebrity to create the perception of an endorsement.  A celebrity association with your brand will increase press coverage and drive more sales.

Not only did the New Orleans Saints win the 44th Super Bowl to become world champions, they won the hearts and minds of a nation rallying for the comeback of one of the world’s most beloved cities. To...

If there’s one thing I know for sure, it’s that you’re not going to connect with your brand brilliance consistently if you’re working 24/7. In order to keep your energy level high, work productively a...

For many years the traditional methods for building a brand and getting the word out about your products or services consisted of spending a lot of money on advertising campaigns and  even more on a p...

The start of a new year is when many feel inclined to write out their resolutions. I’m a big proponent of writing and reviewing goals every few months, but I have found that having a powerful business...

When a potential client asks, “why you?,” do you have an answer? Are you prepared to communicate your unique message about what makes you special and different from everyone else in your industry? Why...