Free Articles, Free Web Content, Reprint Articles
Sunday, November 19, 2017
 
Free Articles, Free Web Content, Reprint ArticlesRegisterAll CategoriesTop AuthorsSubmit Article (Article Submission)ContactSubscribe Free Articles, Free Web Content, Reprint Articles

PREMIUM AUTHOR'S PROFILE


Lois Geller
Owner and President

Premium Author Lois Geller

Hollywood, FL

Employer:

Personal Web site:

Memorable Quotes:


Brief biography:

Prior to founding Lois Geller Marketing Group (formerly known as Mason & Geller Direct), a full-service agency, Lois Geller was President of several agencies. In New York, she headed AC&R Direct, a Saatchi and Saatchi agency, and Geller Direct, a TBWA subsidiary. In Toronto, Canada, she headed up J. Walter Thompson Direct and Vickers and Benson Direct. Lois holds a Bachelor of Science Degree from Boston University and is an adjunct professor at New York University, where she has led the Direct Marketing Lecture Series and was named Professor of the Year. She has been a Dale Carnegie instructor and taught the Catalog Marketing Course for new clients and employees at Y&R. Lois has been a member of the Direct Marketing Association, the Direct Marketing Club of New York, the Healthcare Businesswomen's Association, the Financial Women's Association and the Cornell Club. She was awarded the Silver Apple Award for Lifetime Achievement in Direct Marketing, the Echo Award in direct marketing, and many RSVP Awards in Canada.


ARTICLES BY LOIS GELLER


A while back, I wondered why nobody CRMs me anymore. Nary a “thank you,” a “we want you back,” or a “we have a special offer for you, our best customer.” And I can be a great customer! Then I heard ab...
Customer service seems to be a lost art. Companies need to train employees to treat their customers right. When employees are nice, they get the business.
Get the most from your mailings to potential customers using tips from a direct-marketing pro.) What does it take to get someone to buy a car? A personalized letter promising a $1,000 discount ca...
Direct response sweepstakes can enhance your message and increase readership, encourage your prospect to respond now, increase sales or donations, and on the internet they’re huge traffic (and brand) ...
Strategy is part of a plan, part three of a typical marketing plan. The first two parts are Background and Objective. Only when those two are in place can you begin to develop the Strategy. A gigan...
...I don’t have a problem with the concept of luxury. It’s a nice thing. It’s just hard to define, except I know that really rich people expect it and people who are merely well off can afford a l...
Direct Marketing is still the most targeted way to get to your prospects. A lot of businesses these days are losing sight of that. They're overlooking all of the opportunities Direct Marketing offers;...
Where do big ideas come from? Who knows for sure but it involves hard work, research, relevance, inspiration, magic and plain old guts. Take a look at what it takes to create BIG ideas.
Social Buying Sites are a huge phenomenon right now. This article looks into Social Buying sites and the benefits and downfalls for your business.
..."Twitter can help people do great things. Sometimes it’s that huge protest in Egypt, sometimes it’s as ephemeral as reading celebrity Tweets. Most of all it is a place to begin relationships ...
Here are a few tips on how to stay positive in these tough times.








Health
Business
Finance
Travel
Technology
Home Repair
Computers
Marketing
Autos
Family
Entertainment
Education
Law
Communication
Other
Sports
ECommerce
Home Business
Self Help
Internet
Partners


Page loaded in 0.043 seconds