--Dr. Lynella Grant Author, Yellow Page Smarts: Make more money from your directory ad in tandem with your website http://www.yellowpagesage.com Smarter ways to attract more YP customers. Local Search resources Off the Page Press (719) 395-9450

"Sensuous" is often used as a synonym for sexy. But it’s more accurate definition is "to delight the senses" - all of them. Romance is sensuous because all the senses participate in the experience.

Expressing your feelings on paper adds an eloquence seldom evoked by daily conversations. The language of love is as artful as a dance. Its goal is to delight, rather than to inform. To caress with em...

We've been trained by the Yellow Page directory to look for a business within its primary category section. But Local Search allows a person to find what they want under many more descriptive terms.

Your slogan can be as important as your logo, since it delivers your most important message. It should send a reassuring signal that attracts precisely those customers you can best serve.

Assess each obstacle or choice point you’ve got built into the buying and paying process. These are the exact places where you’re losing customers—and sales.