Maggie F. Keenan, Ed.D., Works with companies and small businesses to create charitable giving programs that impact their bottom-line and the causes they give to. givingsuccess! is a free monthly online newsletter. You receive valuable tips, strategies and resources to help you build, manage and grow your business giving program. Visit www.givingadvice.com to sign up.

Did you know that customers/clients have a more positive image of businesses that support causes? It's based on solid studies and it's not just for Fortune 500 companies. Any business of any size can ...

Business directly benefit when their charitable giving is focused. By focusing your giving on those issues that align with your long term business interests and values, you experience the depth rather...

To improve your business's giving implies that you must track, monitor and evaluate your charitable donations and sponsorships.  The process doesn't have to a big undertaking. Here are a few simple st...

Employee volunteer programs make an impact for the business and community. When a company engages employees in its philanthropy program it communicates you value their input as well as the stake they ...

Business often treat their giving as an aside project and fall into doing things in ways that can diminish their impact. Learn the 7 pitfalls business make with thier giving and how to avoid them.

Giving back to communities and causes is a good thing for small businesses to do. However, it's not the giving in and of itself that makes a difference.  It's how it's done that is the key to success.

In the past few months, I have seen several websites and read several articles and blogs that are misusing the terms Corporate Social Responsibility and Corporate Citizenship. One person, who is not i...

The end of the year is time for most of us to review and reflect on the past year. We may think about how we didn’t exercise like we intended or we didn’t save money like we planned, or that vacation ...

Many companies don’t have a clear cut vision for their giving and haven't clearly defined what they want to get from it. They are simply giving to the same thing year after year and doing it the same ...

I recently added headers at the top of my website pages and just about each header is a question…to get the reader to think or go “hmmm”. If you are a company that gives back to your community, ask yo...

Here is a funny story. An event is coming up next weekend that will benefit a charity. This event, like other special events, is a revenue stream for nonprofit organizations and requires corporate spo...

Let’s face it, as a company owner you are going to receive hundreds of donation requests in any given year. Sometimes, the number of requests you get in just one month can be staggering. The pile of r...

Six months ago, I had communication with a national corporation about their consideration to developing a corporate strategic philanthropy program. They didn't have one at all. I kept thinki...

When working with a new client, one of the questions I ask is "What range of your cash contributions apply to your giving program annually?" Most often, the business owner's reply is "W...

In charitable planning (and giving to make a difference) it seems that most individuals and companies set aside an annual budget and write checks throughout the year to organizations. Generally, they ...