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BASIC AUTHOR


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Contributing Writer

Basic Author Marcia Yudkin


ARTICLES BY MARCIA YUDKIN


On a ... board I ... someone ... ... that several ... ... ... the tone of a sales page he wrote. "Why did they ... to their ... while linkin
... Stunts Still Earn ... Marcia ... says ... stunts are passť? ... staged events designed solely to show up on the evening news still get the job done when they're cl
The state ... of Vermont has taken ... steps to ... the state's brand equity. That's the monetary premium ... to tourism or products linked ... or not) to this bucolic
Want to shorten the sales cycle for your ... ... Want pre-sold ... who need fewer or no ... meetings before hiring you? Create a ... Recently a room full of consu
Of all the ... ... offered by the Internet to get ... without paying for it, two of the ... methods are writing ... for ... books and Web sites and penning
"To be or to be." That's how one of the most famous ... in the English language began several years ago in a new edition of ... ... Six ... ... failed to catch
Put yourself in the position of a ... or magazine editor scanning the ... and the day's email and faxes for relevant content. How would you rate the ... ... actually found on
"Yours free!" It's a rare head that doesn't turn at that news. By offering freebies that zero in on the ... and desires of your target market, you can take ... of this powerful ...
The ... between the words "new" and "news" provides a telling clue to how easy it can be to get media coverage for ... that's new. By ... the media are in the business of covering
Techies love them. Young and old ... haters love them. Most ... editors love them. Tips -- neatly ... numbered nuggets of advice -- are always ... to those whose job it is
You see a notice from a reporter seeking examples for an article. You ... Ignore it.(B) Reply ... to say you have a good story for ... Reply ... with your complete story
Take a close look at the front section of ... ... and you'll often find little articles ... results of some study or poll ... by some private company or other. Research d
When Web site ... guru Jakob Nielsen tested how well major ... sites met the needs of ... he gave them a "D" grade. ... who tested sites for him located basic ... su
More than a decade ago, Colorado ... Debra Benton gave her career a lasting boost in less than one minute. She called a famous ... and told him in one sentence what she did: teach executi
... a ... client comes to me very gungho about getting ... and declares that they envision coverage in every major ... in the country and on every network ... After








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