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PREMIUM AUTHOR'S PROFILE


Mary Eule
Strategic Marketing Coaches

Premium Author Mary Eule

Charleston, South Carolina

Employer:

Personal Web site:

Memorable Quotes:

"Customers will go where they are invited and stay where they are well treated."

Brief biography:

Mary Eule specializes in helping small and medium-sized businesses get and keep profitable customers. Formerly a Fortune 500 marketing executive; founder of two successful small businesses and award-winning speaker, Ms. Eule is President of Strategic Marketing Advisors, LLC. and co-author of a new book, "Mandatory Marketing: Small Business Edition".

She has a BA in Journalism/English from the University of Maryland and earned her a master’s degree in marketing from Johns Hopkins University. Log onto her website: www.StrategicMarketingAdvisors.com for free articles, newsletter and helpful marketing tools, tips and templates… and/or to purchase the book.







ARTICLES BY MARY EULE


Ever wonder what the marketing "role" looks like within any business or organization? Think it has more to do with advertising than anything else? If so, think again... then find out the 10 most essen...
You've heard it said before.. "Perception is Reality." But it that really true? The short answer is "Absolutely!" - Particularly as it refers to your business' products, services, reputation, quality ...
Think that the more you do, the better you'll do? If so, think again...
Find out about the most pervasive, far-reaching and detrimental marketing myth of them all... and how belief in it is ensuring that some small businesses get even closer to extinction...
You've got two choices... pay for advertising or let the press do it for you. Learn simple ways to get your message out without breaking the bank.
Confused over where to begin pricing your products? Here's a real easy-to-understand way to make sure you're not approaching it correctly...
Not sure if you or your child is ready for potty training? Learn helpful tips for ensuring successful - and joyful - results.
Confused about what Customer Lifetime Value - CLV - really means? Not sure why it's so important to your business? Well, help is here... finally a simple explanation for a complex idea!
Learn invaluable tips and techniques for dealing with difficult customers... either on the phone or in person. Turn them into raving fans!
Are people really ruder than they use to be? Or is it just me? Are we lazy, overloaded, or cynical? Of do we just not care... What do you think?
A good reputation is one of the hardest things to earn and easiest things to lose... but it is your most valuable asset in business and should never be underestimated...
What is the number one most prevalent - and potentially the most dangerous - marketing myth of all? It's the mistaken belief that marketing is just another word for advertising... This couldn't be fur...
Discover low-cost ways to effectively make your advertising and marketing dollars work. Remember, "inexpensive" is not the same as "cheap"!
Practical advice for anyone in business... regardless of size or industry. A simple, tutorial on the ONLY 31/2 ways to grow any company! !
Regardless of our industry or profession we all have one thing in common... we're consumers. So why don't more of us use our own experiences - both bad and good- to help guide our business decisions? ...








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