We would all like to think that our product or service is ... More ... we would like for others to believe that as well. But no matter what you sell, a drawback ... several) wil

... I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive ... ... on ... and ... and they are all s

When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for ... office. In his ...