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BASIC AUTHOR


Basic Author
Contributing Writer

Basic Author Matthew Cobb


ARTICLES BY MATTHEW COBB


We would all like to think that our product or service is ... More ... we would like for others to believe that as well. But no matter what you sell, a drawback ... several) wil
... I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive ... ... on ... and ... and they are all s
When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for ... office. In his ...








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