As a Social Media Marketing Strategist, Melissa Barker designs and implements highly successful social media marketing campaigns. She is also coauthoring the first textbook on Social Media Marketing.

This article explores the many rewards of combining social media and search engine marketing. It explains how to develop a common marketing message across social media, search engine optimization, and...

This article provides a 5-step process for creating a winning social media marketing plan. It provides tips to improve your chances of success in implementing a social media campaign, which lays t...

This article shows how a social entrepreneur can use social media marketing techniques to inexpensively overcome obstacles and achieve success. It provides a five-step system for identifying a cause...