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Michael E. Mould

Premium Author Michael E. Mould

Redmond, Washington, USA


Personal Web site:

Memorable Quotes:

"...if everybody doesn't take an interest in politics it will become the domain of those least suited to it." - Vaclav Havel (The president of the Czech Republic as they were emerging from communism, also the leader of the Velvet Revolution.

Brief biography:

Michael E. Mould is a Flight Test Validation Instrumentation engineer by profession and an online bookseller part-time. He is the author of "Online Bookselling: A Practical Guide with Detailed Explanations and Insightful Tips," [CD-ROM ISBN 1599714876, Paperback ISBN 1427600708] and developer of "Bookkeeping for Booksellers," a 19 sheet Excel workbook tabbed and linked with 55 graphs to assist online booksellers in determining their business performance and to prepare their taxes.


Many an online bookseller has been faced with this question recently owing to the US postal increases and changes in international shipping options, both of which make selling internationally less pro...
A common practice with respect to selling informational books is to leave your customers wanting to buy more, this is counterproductive to both your sales and reputation.
With the introduction of online bookselling, the competition to get your book published is even greater - or is it?
One of the clichés that has always amused me is the one that states "Great Minds Think Alike."
Library book sales are getting more competitive, particularly the pre-sale events, but that is not an excuse for leaving your manners at home when you attend.
Everyone that buys a "How To..." book expects the book to tell them how to do whatever the subject matter is, but the book will be better received and more popular if it is written in a conversational...
Everyone that has a website wants to increase their traffic and there are many services that claim they will dramatically increase the number of visitors that are specifically interested in your websi...
There are many "How To" books these days that are print on demand published and sold online by some very knowledgeable authors, but few follow through and offer their customers anything after making t...
A few people have recently asked me why I think many of the big book sales are banning scanners and it has been a topic of discussion among many booksellers.
When a bookseller chooses a name for his/her business, should they be concerned with the name they choose, or does it even matter?
All of us have received vicious email from our customers that we felt was unjustified or just plain stupid, but do not let your infuriation control your pen when responding to them; use common courtes...
Every time I log in to my email account, I find dozens of “opportunities” for making a ton of money – guaranteed – but the guarantees are as worthless as the opportunities. Sometimes, I wish I could m...
I was once told that if you want to understand what motivates any big company to enter a new market that all you need to do is follow the trail of the money involved.
The object of the packing materials used is to ensure that the contents, i.e., the book, arrive at the intended destination without damage, but what extremes are necessary?
There are untold numbers of "How To" books published covering just about everything imaginable, so what can you do to instill customer confidence and promote both understanding and continuing educatio...

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