Named as one of the “smartest people in social media,” Mirna Bard is a social media consultant who inspires organizations and entrepreneurs to leverage the Internet.

The biggest reason businesses fail in social media is lack of strategy. Businesses have to remember to stop looking for “shiny new tools” just because everyone is using them and thinks they are the ...

There are many essential elements that need to be embraced before you can succeed with social media.  Of course, this list does not include all the elements, but only the important social media E’s ...

In order to experience maximum benefit from social media, the process begins with a complete mindset shift. Here are the six essential mindset shifts that need to happen before a business jumps onto...