Molly Gordon, MCC, is a leading figure in business and personal growth coaching, writer, frequent presenter at live and virtual events worldwide, and an acknowledged expert on small business marketing. Visit her website Authentic Promotion.com to find valuable tips on niche marketing, self promotion and developing your small business marketing plan. While on the site, don't forget to join 12,000 readers of her Authentic Promotion® ezine helping you grow your strong business while you feed your soul.

While it is important to be able to notice and work through limiting beliefs, it is also important to know and take a stand for what you "have to believe," to be proactive about what gets you out of b...

Read about nine strategies that, taken together, can help to change course without abandoning the destination and help you restore your work life balance.

Find out what variables you should take into consideration while setting prices and what strategies you can use to raise your prices.

Do you think of boundaries as ways to keep something or someone out in hope to maintain your work life balance and protect your time, energy, and resources? What do healthy boundaries look like, and h...

Interested in getting a coach? The time you invest in choosing your coach will be amply repaid by her or his greater ability to recognize, nurture and evoke the self you were meant to be. Find out wha...

Can we learn how to respond optimistically and hopefully to events that challenge work life balance? According to psychologist and researcher Martin Seligman, the answer is YES. While some folks appea...

Is the price right? Goldilocks tried three chairs, three bowls of porridge, and three beds before finding the ones that were "just right." In much the same way, your working toward "just right" prices...

One of the themes that run through my teleclass, Believe! How to Work With Your Beliefs to Grow a Prosperous and Meaningful Business, is the tension between the creative power of thought and resource-...

My clients and students are surprised and delighted to discover that a refined niche marketing strategy not only attracts significantly more business but also provides richer opportunities for self ex...

Here is a helpful exercise on how to research and prepare promotional marketing materials to bring the right people to your business.

Find out why choosing the path of authentic self promotion and marketing your small business effectively will challenge you to evolve continually as a person and as a professional.

Find out why professionals often resist choosing a market niche and how you can benefit from thinking of your market niche as the location in which you make your offer.

An elevator speech is an indispensable tool for promoting your work. It is a sentence or two that you can deliver in the space of an elevator ride that expresses the essence of your unique offer. Lear...

Find out why choosing your niche market will free you to be the biggest, most authentic, and most complete offer possible.